With 15+ years across global media, ecommerce, healthcare, nonprofit, and regulated industries, I have led enterprise platform modernization and digital transformation across complex, high-scale ecosystems—from 100K+ ecommerce products and 800+ retail locations to a digital media portfolio that peaked at 360 websites and more than 100M URLs. My work has included large-scale canonicalization, site migrations, information architecture and taxonomy redesign, CMS modernization, structured content, and technical governance across distributed digital platforms.

In media, I have scaled search and discoverability strategy across 35+ editorial teams and expanded organic visibility beyond traditional web search to podcasts, YouTube channels, multilingual content, and third-party discovery and distribution platforms including Google News, Apple News, MSN, and NewsBreak.

I work at the intersection of content, technology, product, and growth—translating complex business needs into strategic roadmaps, PRDs, technical standards, operating models, and measurement frameworks. I build, develop, and lead high-performing teams and work cross-functionally across complex organizations, aligning diverse stakeholders, business units, and executive leadership around shared platform, search, content, and business priorities—and turning large-scale initiatives into scalable, measurable programs.

Search and discovery are no longer limited to traditional rankings. Visibility now extends across AI-generated answers, LLMs, and distributed discovery platforms, requiring a broader approach to authority, content structure, and platform readiness.

Today, I lead enterprise digital platform and discoverability strategy focused on how organizations are found, cited, and recommended across search, AI, and complex digital ecosystems. I build and scale programs across governance, AI readiness, content systems, enterprise SEO, AEO/GEO, platform modernization, migrations, and measurement—improving visibility, user experience, conversion, and performance across traditional and AI-driven discovery.

✅ Selected Work

• Enterprise SEO, AEO/GEO & AI Discoverability
  Re-architecting content, entity relationships, and governance to improve search visibility, answer readiness, and AI-driven discovery.
  → Case study in development
• Enterprise Platform Transformation
  Transformed a large-scale publishing platform through content rationalization, taxonomy redesign, CMS optimization, and replatforming, rationalizing the indexable footprint from ~20M to ~6M URLs and driving a 7% immediate increase in organic traffic, with gains reaching 10% over time.
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• AI Search & Editorial Discoverability
  Re-architected high-velocity editorial content around answer-first structure, entity consistency, authority signals, and editorial governance—strengthening discoverability across traditional search and AI-driven discovery.
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• Discovery Optimization Through Experimentation
  Used structured A/B testing to optimize navigation and information architecture — driving a 20 percent increase in navigation CTR and improving content discovery and recirculation.
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• Healthcare Platform Modernization
  Modernized UX, information architecture, content strategy, and technical SEO—growing monthly organic traffic from ~800 to 100K users within 12 months, a 12,400% increase.
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• Post-Migration Recovery & Stabilization
  Stabilized a large publishing platform after a complex CMS migration by repairing indexation, redirects, canonicals, sitemaps, and authority signals—restoring crawl integrity and search visibility across Google Search, News, and Discover.
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