Director, Digital Strategy & Discovery | STEM Fellowship | 2026–Present

• Lead a phased, site-wide digital transformation, re-architecting pages and program experiences to improve clarity, navigation, conversion, and long-term scalability.
• Build and scale a unified information and content architecture across programs, registration, partnerships, and supporting content.
• Develop and operationalize SEO, AEO/GEO, and AI-discoverability frameworks to strengthen how the organization is found, understood, cited, and recommended across traditional and AI-driven discovery.

Selected Advisory & Consulting Work | 2023–Present

• Advise digital media and publishing organizations, including The Arena Group and Barrett Media, on platform modernization, technical SEO, editorial discoverability, and AI Search readiness.
• Identified migration-related URL loss affecting approximately 30–50% of URLs across affected publishing properties, then led remediation across redirects, sitemaps, canonicals, and indexation signals to restore crawl coverage and search visibility.
• Re-architected high-velocity editorial content around answer-first structure, entity consistency, authority signals, and governance to strengthen visibility across traditional search and AI-driven discovery.

Director, SEO Strategy | Audacy, Inc. | 2018–2023

• Grew monthly organic users from approximately 3M to 15M within three years at Audacy, the second-largest radio broadcasting company in the United States, with results independently measured and reported by Comscore.
• Built and scaled Audacy’s enterprise SEO function from 0→1, establishing the team, agency model, governance, operating cadence, technical standards, KPIs, and executive reporting across 220+ websites and 100M+ URLs.
• Built search-led content and discovery programs across 35+ editorial teams and 150+ editors, aligning editorial strategy, CMS workflows, governance, QA, and reporting with audience intent, content discovery, and authority.
• Directed 220+ site migrations and consolidations, including large-scale platform and template initiatives that delivered up to 10% post-launch organic growth.
• Led information architecture and discovery experimentation that increased engagement by 20% and conversion by 25%.
• Expanded discoverability through Google News, Apple News, MSN, partnerships, and syndication, adding 6M+ in reach.
• Drove a national media app into top-10 App Store search rankings for high-value radio and news queries through ASO, metadata, and content optimization.

SEO Product Manager | Toys “R” Us Global | 2017–2018

• Built 0→1 SEO product governance across a 100K+ SKU ecommerce platform, defining roadmap priorities, technical standards, PRDs, and cross-functional workflows.
• Modernized product and category discovery through scalable taxonomy and template architecture, while leading global canonicalization and mobile-first initiatives to strengthen index control and crawl efficiency.
• Integrated 800+ store locations into the search strategy, connecting ecommerce discovery with local visibility across the U.S. and Canada.

Website Strategy & Modernization Lead | Consulting | 2016–2017

• Directed modernization of Russian Food USA’s 10K+ SKU ecommerce platform, increasing organic acquisition by 14%.
• Built local search frameworks for 85+ Huntington Learning Center locations, increasing local search clicks by 80% month over month.
• Resolved systemic search-quality and content-discovery issues for EducationDynamics / eLearners, driving sustained 10% month-over-month organic growth.

SEO Project Lead | Endai Worldwide | 2010–2016

• Built Endai’s SEO practice from the ground up, creating scalable methodologies for technical audits, taxonomy, metadata, QA, reporting, and client delivery.
• Developed reusable SEO frameworks and operating models that enabled the agency to scale search strategy across approximately 20 client organizations and multiple industries.
• Led complex migrations and international search programs for organizations including STERIS, STERIS Life Sciences, and Midmark.
• Re-engineered Health Street’s technical, content, and information architecture strategy, driving 12,400% organic growth and increasing monthly organic traffic from approximately 800 to 100K+ within 12 months.

Senior Search Quality Analyst | Ask.com | 2005–2010

• Developed search-quality and relevance frameworks supporting semantic search, trust, and result integrity.
• Evaluated ranking signals, query intent, semantic relevance, trust indicators, and classification patterns.
• Partnered with Engineering and editorial teams to improve search relevance, result quality, and user experience.